A multi-year brand system for the national governing body of quadball, balancing one recognizable organization with flexible identities for teams, tournaments, education, and community communication.
US Quadball is the national governing body for quadball in the United States, overseeing league operations, national tournaments, regional teams, and community development. The challenge was to create a flexible, recognizable brand system that could unify the organization without erasing the identity of individual teams and events. Some examples on this page predate the sport’s transition from the Quidditch name to Quadball.
I contributed across brand identity, tournament and team systems, educational graphics, social content, and apparel applications over several years. The work was developed in collaboration with organizational leadership, event teams, and community stakeholders, with my role focused on translating shared goals into a clear, adaptable visual system.
A modular logo system that could adapt across national, tournament, and team applications
A clear hierarchy connecting the national organization, tournaments, and teams without making every identity look the same
Athletic typography built for visibility, energy, and consistent use across event, apparel, and educational content
A scalable color framework that preserved national recognition while allowing regional and team-level expression
Rules designed to work across digital campaigns, educational graphics, apparel, merchandise, and live events
Shared structure, typography, hierarchy, and brand cues created continuity across the organization, while color, imagery, apparel, merchandise, and event-specific graphics gave individual teams and programs room to develop their own character.
The work established a shared visual framework across national communication, tournaments, teams, educational content, apparel, and community programs. Repeatable rules created continuity across formats while leaving room for individual events and teams to retain their own character.
Tell me where your brand has become fragmented across teams, programs, locations, or events. I’ll review the context and help identify the right starting point for a clearer, more adaptable system.
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