CASE STUDY

Sony Electronics —Email & Campaign Design

A multi‑year collaboration designing lifecycle emails, launches, and campaign assets that balance Sony’s global brand with performance‑driven CRM goals.

Email Design

Landing Pages

Programmatic Ads

Art Direction

Strategy

Collage of Sony headphones, BRAVIA TV, and camera products representing email, campaign, and lifecycle design work.

Highlights

Designed reusable modules for hero, badges, and offer sections—reducing production time and supporting consistent, scalable campaign builds.
Applied accessibility-first principles across all emails, including improved color contrast, hierarchical typography, and meaningful alt text.
Optimized all GIFs and hero animations for deliverability (<5MB) while maintaining visual fidelity across devices.
Ran iterative A/B tests on headlines, CTAs, and content hierarchy to improve engagement and click-through behavior.
Strengthened visual storytelling through a cohesive layout system that balanced product education with lifestyle imagery.

Approach

The legacy Hot Deals layout was dense, product-heavy, and difficult to scan — especially on mobile. The content blocks lacked hierarchy, spacing, and a clear entry point, which made it harder for users to quickly understand the value.

To modernize the experience, I redesigned the module system using stronger visual hierarchy, improved spacing, and a simplified editorial flow. The new layout uses clearer grouping, more consistent typography, and a cleaner narrative path from hero → offer → product lineup. This helped highlight key deals faster while keeping the overall experience polished and on-brand.

What moved the needle

Strengthened value props with short, placement-specific copy that made each module easier to scan and act on.
Established a consistent CTA framework that improved clarity and helped users quickly understand the offer.
Created a repeatable visual rhythm — headline → product → offer — giving every email a clear narrative flow.
Introduced lightweight motion and hero animations to bring energy to launches and highlight key product features.
Refined product imagery, spacing, and color balance to create cleaner, more premium-feeling sections that elevated perceived value.