Tournament of Champions
The J.P. Morgan Tournament of Champions is more than a squash event—it’s an iconic experience in the heart of Grand Central Terminal. I partnered with the event team to build a bold, prestigious brand identity that reflects the legacy of the sport and the grandeur of its setting. From court to concourse, every touchpoint was designed to reinforce the tournament’s elite energy.
Services
Brand Identity
Brand Guidelines
Print Collateral
Brand Guidelines
The brand system was built around a deep blue palette and bold typography inspired by Grand Central Terminal’s iconic architecture. These guidelines created a unified look across signage, digital materials, and event marketing—ensuring consistency from logo to type and color application. The result is a polished, world-class presence that balances tradition with modern innovation.
Sony Electronics
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Sony Electronics
Brand Identity + Email + Web Design + Programmatic Ads
Building fresh, cutting-edge visuals for Sony's email, web, and ad campaigns to set them apart from the competition. Faced with the challenge of modernizing existing designs and strengthening the brand, I consistently delivered creative solutions that boosted exposure and gave Sony a renewed competitive edge.