Premier Financial Alliance
The 2022 Convention of Champions marked a milestone for PFA’s brand presence, where I led the creative direction for a fully immersive design experience. From large-scale environmental graphics to printed materials and wayfinding systems, I transformed the Wynn Las Vegas into a cohesive branded space that inspired thousands of attendees.
Services
Immersive Event Branding
Environmental & Experiential Design
Print & Collateral Design
Wayfinding & Signage Systems
Visual Theme Development
Convention Identity & Theme
I developed a comprehensive visual identity system that captured momentum, elevation, and inspiration. From logo marks and color palettes to typography and supporting graphics, the theme established a cohesive tone across every touchpoint—uniting the event under one powerful narrative.
Environmental Design
The event environment was transformed into a fully branded experience with large-scale archways, wall wraps, vertical banners, and wayfinding signage. Every element reinforced PFA’s Next Chapter narrative, guiding attendees through the venue with both clarity and energy while creating an immersive atmosphere at every turn.
Print Collateral
I designed print materials that elevated the attendee journey while reinforcing PFA’s prestige. Each piece—whether a lunch sign, overlay banner, or event marker—was crafted to create cohesion and energy, ensuring every touchpoint felt polished and purposeful.
On-Site Execution
At the Wynn Las Vegas, every detail of the event design came to life—delivering photo-worthy moments, seamless registration flows, and a unified atmosphere across every room and hallway. From first impressions to final touchpoints, the experience was cohesive, immersive, and unforgettable.
Spherical Cows
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