Over The Wall Fitness
Over The Wall Fitness is a performance-driven brand built to help everyday athletes train harder and recover smarter. I partnered with their team to craft a bold, unified visual identity that embodies movement, motivation, and momentum.
From digital platforms to physical touchpoints, every design element was created to energize and inspire—driving a consistent brand experience that connects with their community.
Services
Art Direction
Brand Strategy
Brand Guidelines
UX/UI Design
Print Collateral Design
Brand Guidelines
I developed a comprehensive brand guideline system to ensure consistency across every platform and touchpoint. From typography and color palettes to usage rules and tone of voice, these guidelines established a clear framework that keeps Over The Wall recognizable, powerful, and cohesive.
Print Design
I developed a suite of print materials—ranging from promotional flyers and retail posters to apparel tags—that extended the brand’s bold identity into the physical world. Each piece combined sharp, modern visuals with motivational messaging, ensuring a cohesive look that energized and inspired across every format.
UX Design
I designed the UX for Over The Wall’s training app, building intuitive flows and an engaging interface that makes it easy for users to navigate workouts, track goals, and stay consistent. The app’s bold visuals and streamlined experience reinforce the brand’s active energy while delivering a smooth, motivating user journey.
Advertisement
I created ad campaigns across both digital and physical formats to spark engagement and boost brand awareness. From large-scale billboards to targeted social media placements, every piece was designed to capture attention and inspire action.
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