Diablo Tools
Diablo Tools is built on performance and precision. I partnered with their team to develop a cohesive brand system—spanning packaging, brand guidelines, and in-store presentation—that reinforces Diablo’s leadership in the pro tool space.
Services
Brand Identity
Brand Guidelines
Print Design
Iconography
Packaging Design

Brand Guide
I refined their visual foundation and built a guide that keeps every asset—from packaging to promotions—on-brand, powerful, and performance-driven.


Package Design
I designed bold, functional layouts that balance standout visuals with clear details, helping pros find the right tool fast while reinforcing Diablo’s premium presence on the shelf.


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Sony Electronics
Brand Identity + Email + Web Design + Programmatic Ads
Building fresh, cutting-edge visuals for Sony's email, web, and ad campaigns to set them apart from the competition. Faced with the challenge of modernizing existing designs and strengthening the brand, I consistently delivered creative solutions that boosted exposure and gave Sony a renewed competitive edge.
