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CASE STUDY

Spherical Cows —Brand Identity & Visual System

A foundational brand identity for an early-stage SaaS concept, designed for clarity, flexibility, and long-term scalability.

Brand Identity

Visual System

Logo Design

Brand Guidelines

Saas Branding

Project overview

Spherical Cows was an early-stage SaaS concept exploring data, modeling, and abstraction. The goal of this project was to establish a clear, flexible brand foundation before product development—defining how the brand should look, sound, and scale as the company evolved.

With no finalized product or interface, the focus was on building a visual identity system that could support future applications across marketing, digital products, and internal tools.

Brand approach

With the company still in its conceptual phase, the focus was on creating a brand system—not just a logo. The identity needed to feel intelligent and modern without becoming overly literal, while remaining flexible enough to support future product directions.

The system was designed to scale across marketing materials, digital interfaces, and internal documentation, giving the brand a consistent visual language from day one.