CASE STUDY

Diablo Tools —Packaging & Campaign Systems

Modular packaging, retail, and campaign systems built for durability, clarity, and performance at scale.

Packaging Design

Retail Systems

Campaign Design

Art Direction

Production

Design approach

Built a flexible packaging system defining color, typography, iconography, and layout rules to ensure consistency across categories.
Established color logic tied to material, thickness, and application, enabling instant product recognition at shelf.
Designed a modular icon and info-bar system to surface key performance benefits quickly in high-density retail environments.
Created scalable guidelines that allow new SKUs and formats to launch without reinventing the packaging framework.

Catalog design & system update

I contributed to the redesign and ongoing evolution of the Diablo product catalog, focusing on organizing complex product information into a clear, repeatable system. The updated layouts emphasize hierarchy, consistent visual language, and modular components to help users quickly understand applications, features, and differences across SKUs.

By standardizing layouts and callouts, the catalog became easier to maintain and scale—supporting new product launches while keeping the experience clear, efficient, and on-brand.

Designing for real-world retail

Translated modular layout systems into production-ready packaging that scaled across SKUs without sacrificing clarity.
Designed dielines, information hierarchy, and iconography to ensure critical specs remained legible in physical retail environments.
Maintained brand consistency from catalog and digital layouts through final printed packaging.
Balanced manufacturing constraints, retail visibility, and customer decision-making at shelf.

Selected system & product applications

How the packaging system scales across tools, formats, and retail touch points.

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