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CASE STUDY

US Quadball — Brand Identity & System

A multi-year brand system supporting the national governing body of Quadball, spanning league identity, teams, tournaments, and community growth.

Brand Identity

League Branding

Sports Design

Social Media

Apparel Design

Project overview

US Quadball is the national governing body for the sport of Quadball in the United States. The organization oversees league operations, national tournaments, regional teams, and community development.

The goal of this work was to build a flexible, recognizable brand system that could unify a rapidly growing sport—while allowing individual teams and events to maintain their own identities.

Brand approach & strategy

Modular logo system
Clear hierarchy: League → Tournaments → Teams
Bold, athletic typography
Scalable color logic
Designed for both digital and physical environments

League & tournament identity

Created a cohesive tournament identity system that elevated the perceived professionalism of national events while remaining flexible for annual updates and regional customization.

Apparel & physical touch points

Designed for production constraints
High contrast for visibility
Consistency across vendors

Community & social

Created a cohesive tournament identity system that elevated the perceived professionalism of national events while remaining flexible for annual updates and regional customization.

Applied brand in action

This project reinforced the importance of designing for communities, not just brands—balancing consistency, accessibility, and passion in a fast-growing sport.

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